In 2001, Jan Tore Endresen and design brothers Jann and Sondre Frost embarked upon a journey to design, develop and implement the world's first bike sharing programme for Clear Channel. Since the launch of the first system, the SmartBike venture has been installed in more than 20 cities worldwide, such as Stockholm, Barcelona, Mexico City and Milano.
In 2010, the trio teamed up again under their new brand ShareBike, with the mission to provide a complete bike-sharing scheme to supplement urban transit and to solve the “last mile” problem. In 2014, UIP was awarded the contract for operating the new Oslo bike scheme, where ShareBike supplied the bikes and stations, and the software solution through joint collaboration. The companies teamed up to equip the city of Baerum, Norway with 100 bikes and 10 stations.